Daniel Radcliffe fronts children’s hospice Christmas appeal
Children’s hospice charity Demelza has enlisted long time supporter Daniel Radcliffe to narrate an online fundraising appeal focused around commonly used social media hashtags.
A charity that supports children with a terminal condition has launched an online Christmas fundraising push, featuring a video narrated by the actor Daniel Radcliffe.
The campaign for South East of England based children’s hospice Demelza is themed around the commonly used social media hashtag #FullLife and aims to raise money to give children with a terminal condition the fullest life possible.
Harry Potter star Radcliffe, who is a long time supporter and donor of the charity, as well as its Vice President, has donated his time on the film for free.
In the film Radcliffe asks the viewer to consider what it means to have a full life and then what that means for a child with a terminal condition.
Social media hashtags a key theme
The film, which features children that the charity is supporting, also makes a play on other commonly used social media hashtags including #MeTime #Love and #NoLimits.
The film has been made pro-bono by Kent based advertisiting agency Southpaw, with music provided free by Robert Primrose from the band Swimming Girls.
“Demelza is a charity very close to my heart, having been a supporter for many years now, and I jumped at the opportunity to voice this inspirational video,” said Radcliffe.
“A short life should be the fullest of them all so please watch, share and donate to Demelza to help children with terminal conditions and their loved ones make the most of the precious time they have together.”
Tamsyn Clark, Demelza Director of Marketing and Fundraising, added: “We’re very grateful to our Vice President Daniel Radcliffe, the fantastic team at Southpaw and everyone else who has contributed to this magical appeal.
“Most importantly, we extend our gratitude to the stars of the #FullLife campaign – the children and families who appear in it. They are at the heart of everything we do here at Demelza and we’re beyond grateful to everyone who donates to ensure we can be there for every family who needs us.”