Foodbank benefits from ethical retailer’s Black Friday campaign
The Ethical Superstore will donate essential goods to its local food bank when customers spend more than £30.
An online ethical retailer has launched its annual Black Friday campaign to provide donations to a food bank near to its North East of England base.
Goods donated are specifically chosen by the foodbank and include essential products such as soap, pasta and rice.
“Black Friday is one of the busiest days in the shopping calendar and it’s easy for us to forget the daily struggles that many of us face,” said Newcastle West End Foodbank Chief Executive John McCorry.
“The West End of Newcastle is populated with large areas of poverty so we always encourage and welcome any form of support.
“More and more families are being forced to use foodbanks with the number set to rise following the introduction of Universal Credit, a new benefits system, coming into force as many people waiting weeks for their payments adding to other financial pressures.
“It’s fantastic that we can continue our partnership with Ethical Superstore having being chosen as the sole beneficiary for the fourth year. It’s through initiatives and kindness like this from local businesses and our volunteers that we can keep doing what we do.”
The Ethical Superstore was launched in 2006 and provides Fairtrade, organic and eco-friendly goods.
Making Black Friday a force for good
Peter Leatherland, Ethical Superstore Online Sales Manage added: “Now in its fourth year, our Food Bank donation scheme has helped thousands of families in the region who depend on the foodbank during difficult times. We are proud to work alongside our customers to support a regional cause we’re passionate about.
“The message of Black Friday is often perceived as negative but we believe our ethical approach can be a driving force for good in the lead up to Christmas – shoppers are still able to grab a bargain and give something back at the same time.
“With a UK-wide presence, we hope our campaign helps to drive awareness of emergency food assistance charities throughout the country and how we can all come together to relieve the plight of less fortunate families.”