NSPCC launches sparkly Christmas text campaign

The children’s charity’s festive fundraising push includes a ‘get your sparkle on’ text campaign involving the staging of Christmas parties.

Joe Lepper | 19th Nov 18
Image shows women throwing a party with a bottle of champagne and Christmas-themed pyjamas.

The NSPCC is urging the public to dress up in sparkly outfits as part of a Christmas text donation campaign.

The charity’s Light for Every Childhood Christmas Appeal this year involves a plea to the public to ‘get your sparkle on’ during December, by dressing up in glitzy outfits and donating £3 by texting SPARKLE to 70007.

Ahead of December the NSPCC has creating an online guide, offering advice on staging a ‘sparkle party’.

Christmas jumpers available online

In addition, the NSPCC online shop is selling branded Christmas jumpers with the slogan ‘sparkle on’. These have been designed by model and TV personality Samantha Faiers.

Money raised will help the NSPCC’s programmes that help keep children safe from abuse and neglect.

“Christmas is a time where we celebrate with our nearest and dearest, so we thought why not add some sparkle to your celebrations while at the same time supporting a great cause,” said Madeleine Bowler, from the charity’s ‘sparkle squad’.

The campaign is also being promoted when the Christmas lights are being switched on in cities including Liverpool, Edinburgh and Sunderland. Also landmarks including County Hall in London and Tyne Bridge in Newcastle are going to be lit up in the charity’s green branding to further promote the campaign.