Royal British Legion and Thyngs launch pub quiz campaign
The campaign uses near-field communication to make it easier for those taking part in pub quizzes to give to charity via their smartphone.
Proximity payments firm Thyngs has partnered up with the Royal British Legion for a pub quiz fundraising push.
The war veterans charity is urging supporters to stage a fundraising pub quiz for the charity that uses interactive pub quiz cards using Thyngs’ near-field communication and technology.
These cards let quiz-goers donate money by tapping or scanning them with their smartphone.
The technology allows those taking part to see how much has been raised, as well as share a pub quiz selfie.
Making donating easier
Simon O’Leary, the Assistant Director of Fundraising at The Royal British Legion, said: “We have been piloting a new fundraising product and wanted a cashless channel for supporters to donate that was easy to use, quick to set up and simple enough to explain in marketing materials.”
“Thyngs created a new opportunity for us to receive donations that ticked all the boxes, giving us a reliable and engaging new fundraising mechanism that fits seamlessly within the pub quiz supporter journey.”
Thyngs Chief Executive Officer Neil Garner added: “The Royal British Legion was my inspiration for setting up Thyngs and it’s an honour to be able to work with the team for such an important and iconic cause. It’s also providing us with a great opportunity to prove how Thyngs works in a new environment like a pub quiz.”
A free quiz pack has been made available from the Royal British Legion website so that supporters can easily get involved with friends and colleagues.