Vegan Society launches app to boost veganism

The VeGuide app has been created by the Vegan Society to offer advice to budding vegans.

Joe Lepper | 7th Nov 18
Vegan App

The Vegan Society has launched an app to support people considering becoming vegan.

Called VeGuide, the free app includes interactive content including advice on shopping, nutrition and recipe information.

A focus is on helping people transition to a vegan diet over a 30-day period and tackle issues such as giving up cheese.

Content is presented by vegan Youtubers RaeLikesFroot and Jay Brave to help appeal to a target 16-34 year old audience.

The app also includes facts and motivational quotes to encourage budding vegans to stick with a vegan diet, as well as quizzes and rewards programme for vegan products. In addition, separate UK and US versions are available.

App designed to appeal to a young audience

“We are so excited to launch an app we developed specifically with the vegan-curious in mind,” said Vegan Society Digital Content Officer Danielle Saunders.

“VeGuide was designed to provide a platform that’s more suited to the younger audience, which our research showed are the most likely age group to have an interest in veganism. We feel the development of VeGuide marks a new phase for The Vegan Society and a new way of embracing veganism for the general public.”

A Vegan Society survey this year found that the number of UK vegans had quadrupled over the last four years from 150,000 to 600,000.

The app has been launched to coincide with November’s World Vegan Month.