JustTextGiving to shut down
The text donation service is to shut down due to changing consumer behaviour.
JustTextGiving, the text donation service launched by JustGiving and Vodafone seven years ago, is to shut down next year.
The decision has been announced in Just Giving Foundation’s annual accounts for the year ending 2017, which states that “the JustGivingText service will cease in March 2019”.
It adds: “The Just Giving Foundation will remain active as the trustees have no intention of winding down the entity.”
In a statement Just Giving said the move has been taken due to changes in the way consumers use mobile phones.
It has pledged to continue supporting JustTextGiving charities with online and other mobile giving opportunities.
More than 25,000 charities supported since launch
Since it launched JustTextGiving has raised £42.5m for more than 25,000 charities.
“It has been a massive success and we are very proud of what it has achieved,” states the JustGiving statement.
“However, with change in consumer behaviour and new technologies, the use of this service has been overtaken by other emerging mobile trends which JustGiving has been at the forefront of developing. The rapid development of smartphone technology has meant JustGiving has had to keep innovating ahead of these trends to support the changing needs of causes and consumers who want to give.
“Therefore, JustGiving will be providing all JustTextGiving charities more online and mobile giving solutions with the support needed to help charities continue to raise more money in the most effective way possible.
“As the JustTextGiving service winds down over the coming six months, we will be engaging closely with our charity partners and fundraisers to make sure they are kept informed.”