Outdoor digital advertising push to mark Movember

Charity link up with outdoor advertising experts will use digital screens outside Manchest United’s Old Trafford stadium

Joe Lepper | 2nd Nov 18

The charity behind the Movember campaign has launched an outdoor digital advertising campaign in the North West of England to help raise awareness of cancer among men.

Movember Foundation, which runs the campaign whereby men raise funds and awareness of cancer issues by growing a moustache in November, has linked up with advertising owner Open Media and out of home advertising planner Kinetic for the campaign.

This will see digital advertising take place during November in Liverpool City Centre and on Hotel Football, which is next to Manchester United’s Old Trafford Stadium.

The two Liverpool digital screens being used are in Barratt House and Victoria Street, seen by a combined total of 2.6 million people every two weeks. Barratt House’s football audience is 41% male, while Victoria Street’s is 55% male.

Manchester United fans among target

The Hotel Football digital screen placements include two Manchester United matches. The two full motion screens used at this venue reach an audience of 2.4 million people every two weeks.

“We’re feeling very positive about working with OPEN Media. We see this as a brilliant opportunity to raise awareness about men’s health and to get our message across to mass audiences in the North West, including our male target audience,” said Helena Jennison, Marketing & Communications Director UK at Movember Foundation.

Open Media managing director Mike Smith added: “”At OPEN Media we’re big supporters of The Movember Foundation and their very important cause. We hope that by displaying the Movember campaign across our growing portfolio in Liverpool and Manchester we can spread the message about men’s health directly to the target audience.”