Red Cross Youtube campaign focuses on work in remote areas

Youtube video details how the international aid charity’s workers are helping communities in a remote region of Mexico.

Joe Lepper | 31st Oct 18

The Red Cross has linked up with Jaguar Land Rover to launch a YouTube campaign to raise awareness of the threat of natural disasters to vulnerable people in isolated communities.

The international aid charity and the car firm have released a film on Youtube highlighting their joint work to support thousands of people in the remote region of Chiapas, Mexico.

This shows powerful footage of how torrential rain and flooding has had a devastating effect on communities. It also shows how the Red Cross using Land Rover vehicles supports communities by responding to accidents.

The International Federation for the Red Cross and Red Crescent Societies (IFRC) and the Land Rover brand have been working together since 1954, when the British Red Cross first created the partnership.

Since then they have supported more than a million people across 25 countries.

134 million will need support this year

The Youtube campaign coincides with the release of a IFRC’s World Disaster Report 2018, which estimates 134 million people will need humanitarian support this year.

It also highlights how challenging terrain and limited infrastructure can make it difficult for charity workers to access remote areas.

Alexander Matheou, Executive Director of International at the British Red Cross, said: “Millions of people worldwide are in crisis and need urgent humanitarian aid. In the past decade earthquakes have caused more than 350,000 deaths and the recent disaster in Indonesia has left a trail of destruction, bringing the importance of our humanitarian work to the forefront.

“These events are truly devastating. Through our partnership with Land Rover we’re able to gain access to some of the hardest-to-reach areas and support vulnerable people throughout the world. We’re committed to working together to continue helping communities prepare for and recover from disasters.”

Jessica Lara, Chiapas Programme Co-ordinator added: “Working in such remote communities can be a challenge. We work with lots of people from different cultures and we have to earn their trust. The earthquake was one of the factors that have let us into these communities, who now understand they are exposed and that disasters can happen at any moment.”