Community support charity overhauls website

Marketing agency staff give their time for free to help the charity Zest to improve its online presence.

Joe Lepper | 29th Oct 18
Image shows children enjoying Zest's services. Zest offers support and opportunity to people living in disadvantaged areas of Leeds

A charity that supports disadvantaged people has revamped its website as part of a drive to encourage staff to volunteer their time and skills to help their local community.

Zest has overhauled its online operations and also rebranded as part of its Giving Something Back initiative, which aims to encourage volunteering in areas of social and health inequality in Leeds.

The overhaul has been carried out for free by staff working for Leeds-based Intermarketing Agency. It aims to be eye catching, easy to navigate and packed full of content about different ways of giving time to support disadvantaged people.

According to Zest, one in five people in Leeds live in disadvantaged areas and circumstances and 37,000 people are socially isolated in the city.

“Intermarketing’s professional and freely given support has been a priceless gift to us, and an emotional journey. We have a creative new look and a range of tools to help us raise awareness both of importance of the work we do, and the issues being faced right now by people in Leeds. One member of staff commented ‘I feel like we’re a real charity now!” said Zest Chief Executive Susie Brown.

Marketing toolkit developed

As part of their work Intermarketing developed a marketing toolkit so that Zest can create their own promotional activity to help disadvantaged people.

“At Intermarketing, we are committed to giving something back to the communities we live and work in,” said Paul Mountford, Group Brand Director.

“The Zest project was the perfect way to help make a real difference using our team’s creative and marketing skills.”