Girlguiding launches volunteer recruitment campaign

Campaign includes online film promoting the inspirational role volunteers can play in the lives of girl guides.

Joe Lepper | 16th Oct 18
Image shows a group of girl guides cheering. Image credit: Girlguiding

Girlguiding has launched a multi-channel volunteer recruitment campaign.

The charity has drafted in creative agency MATTA to develop the campaign which highlights how volunteers have the ability to inspire the next generation, no matter how much time they have to give.

Activity includes social media promotion using #InspireGirls and the release of an online film that focuses on the influential role of volunteers within the charity, which supports 400,000 girls and young women.

The film features volunteers and girls involved in activities such as building and testing model planes, tackling an obstacle course and building a makeshift stretcher.

The campaign follows an overhaul of Girlguiding’s activity programme earlier this year, with new badges created including entrepreneur, inventor and navigator.

Campaign focuses on fun and friendship

“The campaign really shows the spirit of fun and friendship at the heart of Girlguiding,” said Girlguiding Chief Guide Amanda Medler.

“Every week our volunteers give their time to run activities for girls and young women across the UK and I know from being a leader at a Guide group what a rewarding and laughter-filled experience it is.

“We now have our new programme of activities and badges so it’s an exciting time to join Girlguiding for anyone who wants to play a role in inspiring the next generation of girls and young women.”

A spokesperson for MATTA added: “We were delighted to work with Girlguiding on this year’s volunteer recruitment campaign. The key to motivating the target audience lay in highlighting the rewarding and inspirational role they play in the lives of girls, but dramatised in a way that showcases the many varied activities that a newly revamped Girlguiding programme offers.

“All you need to do to make a difference is be yourself and give the time. And most importantly you’ll have fun doing it too!”