Job centres to use charity’s online employment tools

Partnership will see job centres promote the Mason Trust’s ‘icanbea…’ app and online tools among employers.

Joe Lepper | 12th Oct 18

A youth employment charity has formed a partnership with job centres in the East of England that will see its online suite of resources used by more young people seeking work across the region.

Through the partnership, The Mason Trust’s icanbea… platform will be promoted across Suffolk and Norfolk’s JobCentre Plus network.

Jobcentre Plus will encourage more employers to submit their details onto the platform, while the Norfolk-based charity will run icanbea… workshops at job centres.

The free to access icanbea… platform includes an app and website that showcases local employers and job opportunities across sectors. This includes video content, a careers ‘wizard’ support tool as well as a social media aspect, which allows users to customise job opportunities to suit their needs and aspirations.

Platform brings young people and employers together

“The icanbea… site and apps are about showcasing local employers and the opportunities they have to offer to young people in a familiar social media inspired environmen,t” says The Mason Trust Chair of Trustees Yvonne Mason.

“Showing not just the jobs, but the context of these opportunities with regard to local employers and growth industries, it is primarily about arming our young people with the best information in order to help them make meaningful career decisions.

“Imbuing them with a wider knowledge of the industry landscape is also helping to meet an increasingly louder call from businesses for candidates to be more ‘work ready’ when they are interviewed and employed.

“Our approach is working well with secondary schools and colleges in helping to prepare students for work, so it seemed a natural fit to team up with the JobcentrePlus in order to help those who are now moving out of education and into the word of work.”

Julia Nix, East Anglia District Manager for the Department for Work and Pensions, added: “I too am passionate about helping young people to realise their potential and therefore am so happy to work in partnership with The Mason Trust and icanbea…because our values are so similar,” said.

“I am confident that by working together we can make a big difference to even more young people’s lives.”