Nominet and Children in Need to tackle digital exclusion
Money raised will be used to fund projects that help improve the digital skills of young people.
Nominet is to donate £1 to this year’s Children in Need campaign for every new co.uk or me.uk domain it registers.
The offer to Children in Need from the domain registration firm runs until November 19.
Nominet has made a minimum donation commitment to Children in Need of £200,000 through this initiative and all money raised will fund digital projects that use new technology to support disadvantaged children and young people.
This could include technology sessions in youth clubs in areas affected by poverty and social inclusion.
Combating digital exclusion
“We’re focused on delivering public benefit initiatives that support a vibrant digital future, so it makes perfect sense for us to partner with BBC Children in Need to fund projects that engage and develop the skills of children and young people who might otherwise be excluded from the opportunity that new advancements in tech, digital skills and online inclusion can provide,” said Nominet Chief Executive Officer Russell Haworth.
“We need to stamp out the growing digital divide, so the more young people who are able to make the most of being online and derive benefits from tech, the better. We hope our donation from domain registrations will go some way to help enable this.”
The 2018 Children in Need fundraising campaign launched last week under the slogan ‘Do Your Thing’, which asks the public to use their hobbies to raise money for disadvantaged young people. The campaign’s TV appeal show will take place on November 16.
To date more than £972m has been raised for children and young people by the charity.
“It’s great that the funding raised by Nominet will support projects which utilise technology to support disadvantaged children and young people,” said BBC Children in Need Chief Executive Simon Antrobus.
“We are excited about the benefits this funding will bring and are delighted to have Nominet on board as new partner for 2018.”