Charity collab to boost cashless donations
Promotional material such as collection boxes and volunteer badges can become mobile cashless donation points.
An ethical merchandise company has struck a deal with mobile proximity platform Thyngs to allow donors to make cashless payments to charities via a raft of products.
Merchandise firm The Sourcing Team has linked up with the mobile specialist so that charity supporters accessing promotional materials such as a volunteer badge or collection box can make instant cashless donations.
The partnership will also allow consumers the ability to access exclusive online content, such as promotional videos. This can then be tracked to measure the success of campaigns. Thyngs technology also allows charities to collect Gift Aid.
“We are delighted to be partnering with Thyngs to add instant mobile engagement, payments and donations to our ethical and sustainable promotional merchandise,” said The Sourcing Team Chief Executive Officer Gill Thorpe.
“The partnership will make it quick and easy for us to turn promotional products into instant direct response campaigns, giving our clients an innovative data capture mechanism with real time analytics.”
Ordinary products become interactive experiences
Thyngs Chief Executive Officer Neil Garner added: “This new partnership with The Sourcing Team will see Thyngs transforming ordinary promotional items into extraordinary interactive experiences that revolutionise the way consumers engage with brands.”
Last month Thyngs added PayPal to its payment options for charities taking cashless mobile donations via its platform.
The Sourcing Team only buys promotional merchandise from firms within its ethical supply chain. Ethical criteria includes a commitment to anti-bribery and anti-corruption, adhering to the Modern Slavery Act, promoting equality and diversity as protecting human rights.