London’s Air Ambulance targets social media users

Campaign showcases the charity’s vital role in treating those who are critical injured in the capital.

Joe Lepper | 11th Sep 18

London’s Air Ambulance has launched an awareness raising digital campaign, focusing on Facebook and LinkedIn users.

The digital campaign, called You Stop We Stop, uses a video creative emphasising the importance of the charity’s work and how without donations it is at risk of closure.

The video focuses on the concept of time to make the audience think about whether they could afford to wait for help in an emergency if there was no air ambulance available.

The charity treats on average five critically injured people in the capital each day, with surgery sometimes carried on the scene. Since it was founded in 1989 it has treated more than 36,500 critically injured people.

It costs £10m a year to deliver the service, with most coming from fundraising.

National Air Ambulance Week

You Stop We Stop has been launched as part of National Air Ambulance Week (10-16 November), which sees air ambulance charities across the country take part in awareness raising events.

“To deliver our life-saving work we have to reach more supporters and build bigger awareness of our charity,” said London Air Ambulance Director of Marketing and Communications Louise Robertshaw.

“We hope that this very targeted campaign will help us do this by growing followers across Facebook and LinkedIn and securing a high engagement with our campaign content.  This is the first time London’s Air Ambulance has delivered a campaign of this nature and we are excited to see how it is received.

“You Stop We Stop will focus on Facebook and LinkedIn as they are two platforms that show huge potential for the charity in terms of targeting those people most likely to support us.”