‘Virtual running’ app takes users to centre of the eye

Eye research charity app enables supporters to take immersive journey into inner eye, raises charity work awareness and funds.

Chloe Green | 21st Aug 18
Image shows close-up of a human eye. Eye charity Fight for Sight is inviting people to be part of a virtual running event that will take them on a ‘journey to the centre of the eye’.

An eye research and treatment charity is inviting people to be part of what it’s calls ‘a massive adventure on a small scale’, with a virtual running event that will take them on a ‘journey to the centre of the eye’.

The free digital awareness- and fundraising sporting event from Fight for Sight will start during National Eye Health Week – commencing 24 September 2018 – and will involve runners or walkers downloading an app and then listening to an audio story while they undertake a ten kilometre ‘virtual’ race.

Participants will ‘shrink to the size of a photon’ before being taken deep into the eye. The interactive app will use geo-positioning to give updates to runners at different stages of the course, revealing wonders about the eye and eye health tips along the way.

A virtual race is like a traditional race, Fight for Sight said, but it takes place in a location and time of the participant’s choice. They can walk, jog or run wherever they may be, at any time between 24 September and 11 October, for a 10 kilometre distance.

Anyone can sign up for the event, which will continue until World Sight Day on 11 October 2018. It can be done from any location at any time, including a treadmill or even during the walk to work.

“As well as being a fun and fascinating experience, Journey to the Centre of the Eye is also raising awareness of eye health and raising funds for Fight for Sight to fund vital research to prevent sight loss,” said Michele Acton, Chief Executive at Fight for Sight. “Half of sight loss is actually avoidable so it’s really important that people know about their eyes and how to look after their eyesight.”

Fight for Sight is dedicated to funding pioneering research to prevent sight loss and treat eye disease. The charity’s overall research commitments amount to £8m for more than 160 research projects at 49 different UK universities and hospitals.