Edinburgh Fringe gets extra funding to boost digital
£100,000 grant to improve digital resources for artists and help promote performers nationally and internationally.
The Edinburgh Festival Fringe is to receive a £100,000 grant from the Department of Digital, Culture, Media and Sport to help it deliver ‘a step change’ in how the event showcases emergent artistic talent.
The new funds came as this year’s charity-status festival got underway: it runs until 27 August (2018). The money will be used in part to invest in technology and digital resources for participating artists. They including a streamlined accreditation and ticket request system; development of the edfringe.com website; and help in the creation of an arts industry app to provide centralised scheduling and ticketing information for artists and visitors.
Since its launch in 1947, the Fringe has become the largest arts market in the world, with a proven history of new talent discovery – including writers, actors, directors, producers, programmers, designers and technicians who have gone on to enter the UK’s creative industries.
In 2017, it was home to almost 3,400 shows, from 62 countries, with approximately 75% of artists and shows from the UK.
“This announcement from the UK Government recognises the transformational power of the Fringe in making and shaping careers in the arts, both here in the UK and all over the world,” said Shona McCarthy, Chief Executive at the Edinburgh Festival Fringe Society. “Thanks to the government’s support, we will be able to identify the best in emerging talent on the Fringe and showcase it on the global stage.”
“The plans meet the government’s commitment to boost the digital capability of cultural organisations across the UK,” said Jeremy Wright, Secretary of State for Digital, Culture, Media and Sport. “The Edinburgh Festival Fringe is both an annual showcase of creativity and a global marketplace for emerging talent. This funding will help the Fringe increase its digital capability, making it even easier for visitors to this world-class event to enjoy everything it has to offer.”