Tattooing project videos aim to attract charity sponsors
Alone joins with The Ink Factory to offer tattoos for older people in ageism-combating campaign designed to show age does not overcome openness to new experiences.
A charity that supports older people to age at home, has teamed up with a tattoo studio to provide five of its service-users with a tattoo of their choosing, as part of a digitally-supported initiative.
Alone and The Ink Factory have released a online video introducing the ‘Bucket Listers’, a project that aims to empower older people by challenging stigmas that can arise as people age. For the next four weeks, a regular series YouTube videos will introduce the ‘Bucket Listers’, a group of five people who are assisted by the efforts of Alone.
These online reports will outline each person’s experience with Alone and their hopes for their new tattoo, before they each get inked by The Ink Factory artists on Sunday, 9th September (2018), and generate interest in the project that the charity hopes will bring sponsorship and donations.
Through the Bucket Listers project, The Ink Factory will raise funds for Alone by inviting the public to sponsor each person’s tattoo: 100% of online donations will go directly to Alone. Dublin-based The Ink Factory approached Alone with the idea to fight assumptions and encourage Alone service-users to take them up on the offer of a free tattoo.
“Alone was excited when the Ink Factory reached out with this great idea and the enthusiasm only grew when we approached our service-users [with the suggestion],” said Seán Moynihan, CEO at Alone. “Too often we find that people have a perception that older people are [highly] traditional, and are not open to new experiences. This is an opportunity for the participants to express themselves in a new way, and we hope that it will encourage more older people to feel empowered and show that life is not over when you get [that bit] older.”
“We are delighted to partner with Alone to both raise funds for this charity and fight the negative perceptions met by older people,” said Tom Lynch, Owner at The Ink Factory. “Inclusivity is a major part of The Ink Factory’s identity, and we are excited for our artists to donate their talents on 9th September, [when they will] provide a tattoo for each of the five older people who are taking part.”