Social network’s video highlights MS’s ‘invisible symptoms’
Charity Shift.ms uses video engagement to explain some of the lesser talked-about symptoms of MS which can have significant impact on the lives of people with the illness.
A Leeds-based charitable social network for people with multiple sclerosis (MS) has launched a YouTube video that highlights the hidden symptoms of MS, in a campaign designed to bring broader awareness to the invisible elements of the illness.
Each day, people with MS – ‘MSers’ – battle with hidden symptoms of the illness, says charity Shift.ms. The new video, Hidden, was influenced by conversations on the online forum run by the charity, and by input from script producer and MSer Cathy John, who also worked on Shift.ms’s previous award-winning short film, Gallop.
The film explored the life-changing event of diagnosis of MS through a compelling love story, rather than solely focusing on the disease. Directed by BAFTA-nominated film director Michael Pearce, Gallop was shortlisted for ‘Best Short Film’ at Rushes Soho Shorts Festival.
The story of Hidden focuses on the struggle MSers face and help people to understand invisible symptoms.
Shift.ms was set-up in 2009 by George Pepper and Freddie Yauner, following George’s diagnosis with MS at the age of 22. MS is the most commonly-diagnosed neurological condition in people in their twenties and thirties in the UK. Despite this, George found it difficult to find other MSers of his age, even online. This frustration led him to set-up a website where MSers could meet, exchange information, and share experiences, later to become Shift MS.
“The objective of the Hidden video as to shed the light on some of the lesser talked-about symptoms of MS which can have significant impact on the lives of people with MS,” said George Pepper, Co-Founder and CEO of Shift.ms. “Working with long-term collaborator Cathy John, we were excited to engage with the Moving Picture Company on delivering an honest portrayal of what many people with MS go through on a daily basis.”
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