Charities offered chance of free expert comms guidance

Communications consultancy The Difference Collective offers free advice for third sector organisations when they sign-up to its range of public engagement services.

James Hayes | 7th Aug 18
Image shows people conferring over their laptop PCs. A training, mentoring and support programme from Media Trust and Google aims to help charitable organisations acquire the essential knowhow they need to survive in the digitally-transformed market. Unsplash/rawpixel

Charities are being offered the chance of a free strategy brainstorming session each month with an expert communications team at healthcare specialist The Difference Collective.

The Collective is asking for charities to apply to be its ‘Charity of the Month’, which will see them given a free brainstorm session to help them solve a given communications problem.

The offer comes as a value-add from the virtual agency of senior-level healthcare communications freelancers who have launched a new communications support solution at reduced costs for third sector clients. The Difference Collective will provide a bespoke ‘virtual’ support service to charities aimed at enabling to them maximise their capabilities on limited budgets.

Charities will be offered a range of communications (digital and non-digital) support services to match their brief and provide a programmatic plan for fundraising or awareness-raising objectives. Sub-disciplines include campaign development, media relations outreach, copy and content development, and social media management.

“We invite charities to come-up with some of their toughest communications conundrums – the harder the better – and we will hand-pick a top team from our raft of experts to help come up with ideas that will solve their challenges,” said Elspeth Massey, a former ITV news journalist who has spent the past decade in communications at three national charities – The Stroke Association, Samaritans, and Beating Bowel Cancer.

“We know that we can offer excellence for charities as they constantly find new ways to communicate with the public and raise funds. Their money is so precious that we are all prepared to put our money where our mouths are to help make that hard-earned fundraising go further.”

The Difference Collective was launched in June 2018 by Virgo Health co-founder Angie Wiles, who is also a Trustee of the recently merged charities Beating Bowel Cancer and Bowel Cancer UK.