Shop-and-donate iPhone app launches in the UK

Give as you Live platform turns store owners’ commissions on shoppers’ purchases into donations for any UK charity.

James Hayes | 2nd Aug 18
The Give as you Live app platform turns store owners’ commissions on shoppers’ purchases into donations for any UK charity.

A shopping and fundraising website has launched an Apple iOS smartphone app that enables UK shoppers to digitally fundraise for any registered UK charity through the online purchases they make.

Shoppers can sign up to Give as you Live through the app and choose a charity they want to support. They can then shop through more than 4,300 Give as you Live-linked retailers, including ASOS, John Lewis, and Booking.com.

Each time shoppers make a purchase, the chosen retailer pays Give as you Live a commission as a thank-you for referring a shopper to them. Give as you Live then donates this commission to the shopper’s chosen charity. Give as you Live is free to use for shoppers and charities.

“With an increasingly cashless society, the app brings free fundraising to shoppers’ fingertips and will provide a new digital revenue stream for charities to increase their funding from the community,” said Greg Hallett, Managing Director at Give as you Live.

“The app includes many features, such as a menu bar to ensure quick, easy navigation to shoppers’ favourite stores,” adds Hallett, “and the ability to use the in-built browser for searching the Internet, and Give as you Live account access to track funds raised. It also provides ‘thank you’ notifications each time shoppers spend, so they know how much their purchase has raised for their charity.”

Hallett added: “Our ultimate mission is to sustain charities, keep them in business, and continue to improve and support their causes. For that reason it’s important to us that we keep innovating and expanding our consumer-facing fundraising routes. We have been fortunate to have more than 14,000 new shoppers use Give as you Live in the past 12 months, and we hope that this app can help grow that figure and make fundraising a simple, inexpensive part of everyday life for more people.”