Scheme aims to match local digital skills with SMEs’ needs
‘Profit with a purpose’ tech company Nominet offers to train digitally-savvy young people and match them to the online skills need of local small businesses.
The third phase of a tech-for-good digital skills programme that offers training and paid work experience to young people aged 18-24 has been launched by domain name registry firm Nominet.
Nominet Digital Neighbourhood is aimed at those in the 18-to-24 yeaar-old age group who have digital skills but limited professional networks and opportunities, to connect them with local SMEs and help them both prosper online.
Nominet Digital Neighbourhood will take place in London, Cardiff, Exeter, Preston, and Glasgow over the next three months, with courses facilitated by Nominet’s project partner Livity, the funded youth-led creative network.
Each candidate will embark on a two-day training course with a qualified expert covering social media skills, Google AdWords, and search engine optimisation, and will also be advised on the importance of creating online profiles to promote their services.
After the second training day students will meet and be matched with a suitable local SME that requires their skills for a paid work experience placement. Dependent on the business’s need, the placements with the SMEs are between six- and 12 hours over a two-week period.
Self-styled ‘Profit with a purpose’ company Nominet said that it has has supported many tech-for-good projects, and has donated £45m to positively impact more than 10m people over the last decade. Nominet Digital Neighbourhood has already trained more than 100 young people and successfully matched them with SMEs.
“We have a long history of supporting initiatives that contribute to a vibrant digital future that is connected, inclusive and secure for all. A focus for us is helping young people improve their digital skills to increase their life chances,” said Russell Haworth, CEO at Nominet. “While Nominet Digital Neighbourhood may seem a small project compared to others, it is a pioneering approach to meet the demands of digital transformation and help address the digital skills gap in the UK. If not, we face playing a dangerous game of catch-up which could be disastrous not only for individuals and SMEs, but the UK digital economy.”