E-learning charity boosts funds through social media posts

Simple #ShareYourSponge campaign idea by Sponge UK generates £1,000 for children’s charity, driven by Twitter and Instagram users from around the world.

James Hayes | 13th Jul 18
View of the Sponge UK promotional sponges which inspired a social media campaign that resulted in £1,000 in matchfunding for charity E-learning for Kids Foundation.

A digital learning provider has completed a fundraising campaign for a children’s charity that match-funded simple themed photo responses to a social media campaign.

Sponge UK invited people in the learning technologies community to back their #ShareYourSponge campaign in support of international charity E-learning for Kids Foundation by taking a photograph of themselves holding a sponge and posting it to either Twitter or Instagram.

For each post using the hashtag #ShareYourSponge, the company pledged to donate £1 to the foundation, with a target total of £1,000. Any fun, creative or innovative sponge photographs that used the hashtag also added to the donation total.

The funds will go towards E-learning for Kids Foundation’s charitable objective of being a source of online and offline learning to children aged 5-12, free of charge, from anywhere in the world. More than 4m of the foundation’s online digital lessons were taken in 190 countries in 2017.

Sponge UK’s natural, sustainably-sourced sponges are distributed at learning events as well as to the company’s own clients. The company launched the fundraising campaign after it noticed that its complimentary sponges often appeared in posts on social media, said Louise Pasterfield, Managing Director at Sponge UK: “People really got into the spirit of it – we’ve had #ShareYourSponge tweets from all around the world.”

Pasterfield added: “Our little sponges have carried a big message with them – because it’s not just about the money, it’s also about raising awareness. E-learning for Kids is a charity that is close to our hearts. As a digital learning company, we recognise and value the important work it does, by the delivery of high-quality Internet-based learning to millions of children across the globe. In that sense, it’s fitting that our campaign has had global support, and we’d like to say ‘thanks’ to everyone who joined in. By sharing a sponge photo, they also shared an opportunity to learn.”