Arts charity turns to cloud for ticketing, CRM and fundraising

Cloud-based box office management and fundraising solution now has 15 Scottish arts organisations on its customer list.

James Hayes | 11th Jul 18
Charitable trust Aberdeen Performing Arts has unified fundraising, CRM, ticketing, and e-commerce in one platform from Spektrix.

Charitable trust Aberdeen Performing Arts (APA) has adopted the Spektrix cloud-based box office platform to revamp its online booking experience and provide insights into customer requirements.

Founded in 2004, APA operates three venues (including the historical His Majesty’s Theatre) with a total capacity of 3,322 audience members. The organisation had an objective to consolidate the disparate fundraising and other box office systems used across its venues.

The trust wanted to simplify operations, it said, so that its teams could have easier access to data to inform decision-making, and have more detailed understanding of their audiences.

With Spektrix, the trust has unified fundraising, CRM, ticketing, and e-commerce in one platform that provides a single view of customer needs and adds additional opportunities for value-added contact with customers to drive engagement with ticket bookers, according to Leon Gray, Head of Business Transformation at APA.

“As an organisation focussed on ticketing, marketing and fundraising in the arts sector, we felt that Spektrix was the best partner to support our business,” said Gray. “Spektrix’s CRM, marketing and fundraising functionality helps us take advantage of sophisticated segmentation and analysis tools to help automate re-engagement strategies and create efficiencies to develop new audiences, as well as help identify potential new supporters.”

Gray added: “Spektrix offers a level of automation for us to improve customer journeys. This is a big step forward and opens up opportunities for development and growth. Spektrix will keep us at the forefront of ticketing operations and provide audiences with a better booking experience.”

APA is the fourth Scottish arts organisation to move to the Spektrix system this year (2018), and joins an existing community of 14 other arts organisations in Scotland which use the software provider as their fundraising and box office systems provider.

“With no local installation required, the cloud-based software makes it straightforward for venues to improve online ticketing and gain real-time control over pricing and inventory,” said Brooke Gallagher, Senior Account Manager at Spektrix.