Grand Appeal arts trail donation points go contactless
More than 17 sculptures of Bristol’s beloved animation characters positioned around the city will be enabled to take digital donations for children’s hospital charity.
Gromit Unleashed 2, the third sculpture trail from award-winning charity Wallace & Gromit’s Grand Appeal, has become what’s claimed to be the first charity arts trail to incorporate contactless donation points.
Payments solution company, Creditcall, with the support of Payter, the contactless payment terminal manufacturer, has given a fundraising boost to the Bristol Children’s Hospital Charity via the free installation of 17 contactless donation points, together with the development of a new online donations portal and a ‘charity of the year’ fundraising partnership.
Until 2nd September 2018, 17 (out of 67) sculptures of Nick Park’s Academy Award-winning animated characters Wallace, Gromit and Feathers McGraw located throughout Bristol and the surrounding area will be equipped with contactless payment points. Trail visitors will be able to donate £2, £5 or £10 to Bristol Children’s Hospital using credit and debit cards, Apple Pay and Google Pay.
Locally-based Creditcall is one of four official ‘Trailblazer’ partners for the campaign – others include University of Bristol, Renishaw and Rolls-Royce – that are helping The Grand Appeal create a unique, innovative arts trail and showcase Bristol’s engineering heritage and the city’s reputation as an internationally-renowned creative and technological hub.
“Contactless cards and payments are now routinely described as the continent’s ‘new normal’ way to pay across Europe, and have introduced a quicker and simpler way for people to support charitable causes,” said Nicola Masters, Director at The Grand Appeal. Gromit Unleashed 2 will be unlike any arts trail in the world, thanks to the support of our ‘trailblazing’ partners. We’re hugely grateful to Creditcall for its support in helping to transform the donation experience for trail visitors.”
Masters added: “The babies and children cared for by the expert teams at Bristol Children’s Hospital sit right at the heart of our popular arts trails, so we are really excited to see the difference that contactless donations can make to our fundraising on their behalf.”