Facebook launches Workplace for Good

Social network makes platform available for free for existing and new charitable users, creates new support programme specifically for third-sector users and organisations.

Chloe Green | 20th Jun 18
Image shows office workers collaborating. Facebook has launched its Workplace internal social network for charities. Unsplash/rawpixel

Facebook has launched its Workplace for Good programme, which aims to transform how charities, NFPs, NGOs and educational institutions connect, collaborate and create change in their community.

Facebook’s Workplace platform is a package of business collaboration tools launched in October 2016. More than 30,000 organisations in nearly every sector now use the platform, which uses the familiar Facebook interface, to share ideas, brainstorm and communicate.

Workplace for Good offers all the tools available to businesses for third-sector organisations, including mobile apps, video streaming and chat, photo and video storage, as well as collaborative tools. From today a premium version of the package is being made available free to third-sector and educational institutions globally.

“Workplace provides a critical solution for non-profits and educational institutions, two industries that have always relied on creativity and innovation in the face of resource constraints,” said Facebook in a statement. “Whether it’s reporting back from the field in real-time with live video, mobilising a network of volunteers in troublespots around the world through Workplace’s Groups feature, or simply accelerating the speed of information through a school district with News Feed, Workplace has empowered organisations like never before – and they, in turn, have pushed the product to its limits.”

Facebook has already announced that it is to donate Workplace for Good tools free-of-charge to charitable organisations such as the World Wildlife Fund, Comic Relief, Unicef, Save the Children, RNIB, NRC, It Gets Better, Australian Catholic University, and the Miami Dade School District.

Tech Trust, the charity behind the tt-exchange donation programme, is working with Facebook to validate charities for the programme, at no additional cost to signups.

“Workplace has made a huge difference in the way our staff communicate with each other,” said Ric Sheldon, Interim Chief Information Officer at Unicef UK. “Anyone can share important information instantly, crowd-source answers or opinions at the touch of a button, and live-stream from any corner of the world. All of this ultimately helps us to work more effectively, and makes even more of a difference for children who need Unicef’s help.”