Lincolnshire Co-op uses dividend tech to help drive donations

North East co-operative society will make donation to two forces charities each time its 280,000 members use their dividend app at high street stores, pharmacists, funeral homes and travel branches throughout Lincolnshire and surrounding counties.

James Hayes | 14th Jun 18
Lincolnshire Co-op will donate to Royal British Legion and RAF Benevolent Fund each time its dividend card is used. The scheme is part of a wider campaign by the retailer to support forces charities.

Regional retailer Lincolnshire Co-op has launched a fundraising campaign for two armed forces charities based in part on donations made when shoppers transact using the Co-op mobile dividend card. The card is available as an app for Apple iOS or Google Android devices.

Working with local producers, the high street brand will work to raise donations for national charities the Royal British Legion and the RAF Benevolent Fund.

Independent consumer organisation Lincolnshire Co-operative has more than 215 outlets. Its principal trading activities are its food stores, funeral homes, travel agencies, florists and pharmacies. The Society is owned by some 280,000 members who hold Lincolnshire Co-op dividend cards, equal to approximately 25% of Greater Lincolnshire’s population.

A donation will be made each time members make purchases using their Lincolnshire Co-op digital dividend cards. (Colleague fundraising and proceeds from the carrier bag levy will be added to the funds.)

The Royal British legion and the RAF Benevolent Fund will be supported through the Co-op’s Community Champions scheme throughout this summer. Funds raised for both charities will help them care for forces families, serving personnel and veterans who need help with a range of issues. These include funeral costs, debt, housing, mobility problems and medical care, and to help train others to support them.

“Here in Lincolnshire, the community around us is closely linked with the UK armed forces, and the charities we are supporting do an important job in caring for the health and wellbeing of service people present and past,” said Ryan Hodson, Community Co-ordinator at Lincolnshire Co-op.

“We hope that by holding [a range of] activities, events, and fundraising in our retail outlets, together we can recognise the work they do and raise funds to help them continue to do it.”

Donations will also be raised throughout June through a ‘Guess where the teddy is’ game at Lincolnshire Co-op travel branches and a ‘Guess the teddy’s name’ at its funeral homes.