Video game donation deal will boost hospital charity funds

Retail chain GameStop will offer donors discounts on new buys at R3 event, and then match trade value of donated digital products as funding for children’s hospital charity.

James Hayes | 11th Jun 18
A collection of computer games for the PS4 console. In a new funding scheme games retailer GameStop will offer to provide the equivalent trade cash value of pre-loved games donated at Entertainment Electronics Expo to provide funds for a childrens' hospital network.

What’s claimed to be the first-ever video game trade-in charity event is being held this week during Entertainment Electronics Expo (E3) at the Los Angeles Convention Centre.

Organised by GameStop Gives, the social responsibility arm of video game retailer GameStop, and Extra Life, the gaming fundraising program for Children’s Miracle Network Hospitals (CMN Hospitals), E3 attendees will be invited to donate their pre-owned video games to benefit children undergoing medical treatments at 170 CMN Hospitals.

The first 150 E3 pass holders to donate their old games at the Extra Life and GameStop Gives pop-up truck outside of the Los Angeles Convention Centre will receive a ‘golden ticket’ for VIP entrance access into the convention.

Donors at E3 will also receive a ‘Buy 2 Get 1 Free’ plus 50% bonus trade-in coupon from GameStop when they drop off their pre-owned video games. GameStop will then donate 100% of the trade value of the video games donated to CMN Hospitals.

The trade-in charity event marks a new partnership between GameStop and CMN Hospitals, an organisation that raises funds and awareness for its 170 member hospitals that provide 32 million treatments each year to children in the US and Canada.

GameStop will also use its local stores to help raise donations to fund critical treatments and healthcare services, pediatric medical equipment, and charitable care at local CMN Hospitals.

“GameStop has a long-standing commitment to use the ‘Power of Gaming for Good’ to benefit the families in our local communities,” said Jason Allen, Head of Marketing at GameStop. “Together with CMN Hospitals, it is our hope to give children of all ages the miracle of living a better life.”

“The funds raised by GameStop’s digital initiatives will impact more than 10 million children treated each year at local CMN Hospitals,” said John Lauck, President and CEO of Children’s Miracle Network Hospitals. “We are very grateful for GameStop’s support.”