Twitter supports 24-hour ‘tweetathon’ to find missing children
Twitter works with charities to use digital media to help find and bring home the UK’s thousands of missing children on International Missing Children’s Day.
Thousands of Twitter users are being joined online today by famous names from the worlds of movies, music, TV and sport for ‘The Big Tweet’ for Missing Children, a 24-hour ‘tweetathon’ that aims to find missing children.
Led by UK charity Missing People, ‘The Big Tweet’ aims to locate missing children by encouraging members of the public and high-profile Tweeters to share appeals for missing children throughout the day.
The team behind the campaign will be tweeting from Twitter’s offices in Soho, London and joined by guests throughout the day. They include Britain’s Got Talent finalists the Missing People Choir.
Between 12am and 12pm today, 25th May – International Missing Children’s Day – Missing People will tweet an appeal for a missing child every 30 minutes. The Missing People helpline is open 24/7 for anyone who sees their own appeal, or has information about a missing child.
The online event helps the charity to find and raise awareness of missing children and also helps to reassure families who have been waiting years for news of their missing child.
The Big Tweet 2018 is being supported by players of People’s Postcode Lottery, who have raised a total of over £5 million for the charity since 2009. Last year’s ‘Big Tweet’ saw thousands of shares on Twitter by members of the public and celebrities including Stephen Fry, Alan Carr and Tamzin Outhwaite. Since the campaign, 15 of the missing children featured have been found. Twitter users can follow this year’s activity using the hashtags #TeamBigTweet or #FindEveryChild.
“A staggering 24 children go missing every hour, and that’s in the UK alone,” said Jo Youle, CEO at Missing People. “On International Missing Children’s Day, and in the year that Missing People marks its 25th anniversary, we implore the public to get behind the Big Tweet to really make this year count.”
“It’s heart-warming to watch communities support each other by sharing appeals for missing people, which is something we see regularly on Twitter,” said Dara Nasr, Managing Director at Twitter. “It is a privilege to host the Big Tweet and to offer our platform as a way of getting the faces of these vulnerable children into the public eye.”