Digital card rewards young volunteers for social action

Inspired Card ‘marks a new chapter of digitally-enabled volunteering’, charity says.

James Hayes | 10th May 18
Image shows sample of the newly-launched Inspired Card, which charity vInspired hopes will encourage young volunteers by giving them access to a range of retailer discounts.

A programme to encourage more young people from diverse backgrounds to get involved in social action has been launched by youth volunteering charity vInspired.

The digitally-enabled Inspired Card, which gives young volunteers access to a wide range of discounts from retailers, is the basis of the charity’s Inspired Programme. Extending vInspired’s status as the first European Youth Card Association partner in England, the card will offer these discounts in England and across 36 European countries.

The initiative has been funded by a £1 million partnership between the vInspired and the #iwill Fund, alongside support from the office of the Mayor of London.

The Inspired Programme will allow vInspired to better tailor its digital service to offer young people the volunteering activities that are appropriate for them, based on their interests, their location, and the skills that they want to develop. It also offers rewards embedded into the volunteering experience which contribute to personal growth and development, such as work experience or skills masterclasses, the charity says.

The scheme is backed by supporters that includes Matthew Ryder (London’s Deputy Mayor for Social Integration, Social Mobility and Community Engagement), Team London (Mayor of London’s volunteering programme), The #iwill Fund (created by The Big Lottery Fund), and the Department for Digital, Culture, Media and Sport, which matched the £500,000 raised by vInspired to launch the Inspired Card initiative.

“Taking note of how young people live their lives, we’re embracing technology to create a service that they are enthused by,” added Jessica Taplin, CEO at vInspired. “It fits into their lifestyle, and allows our charity partners to access a new pool of volunteers who will make a real difference to society.”

“This programme has the capacity to completely revolutionise volunteering across London,” said Matthew Ryder. “Using a rewards scheme and a data-driven approach, the partnership with vInspired will help even more young Londoners to participate in volunteering and social action projects that will support their local communities. By utilising new innovations, we will be able to tailor opportunities to young people’s interests, and offer rewards that support their personal development. [The scheme helps] them to develop the skills they need to fulfil their potential, and make volunteering part of daily life.”