Awards shortlist top digital fundraising campaigns

The ‘Best Use of Digital’ award demonstrates charities’ technological innovation and inventiveness.

Chloe Green | 25th Apr 18
National Fundraising Award

The shortlisted entries for the National Fundraising Awards 2018 Best Use of Digital technology category have been announced. They include digital fundraising campaigns from Cancer Research UK (Supporter Hub), Hope and Homes for Children (End the Silence), Scope (Mindful Monsters), St Basils (Donate Your Homepage), and The Big Give (Grenfell Tower).

Birmingham-based St Basils invited companies across the West Midlands to help raise awareness of the charity’s youth homelessness prevention and support services by donating their corporate website homepage to the cause for one day – Friday 30th September 2016. The date was chosen as the closest working day (with therefore more website traffic) to St Basils’ ‘birthday’ on 1st October.

Visitors to supporting websites saw a St Basils branded ‘overlay’ that explained why that the host company has donated their homepage to help. It then invited them to visit St Basils’ website to find out more and sign-up to its e-newsletter. (Disinterested visitors were still able to access participating companies’ standard homepage at the same time.)

Companies taking part in the St Basils initiative included BHSF, Dixons, IDEX Consulting, Tuckers Solicitors, Fira, BPN Architects, Shire Insurance, Birmingham Civic Society, Argent LLP in conjunction with Paradise Circus Limited Partnership, The Space Studio and Trinity Mirror Midlands. St Basils aims to repeat the initiative in 2018.

Hope and Homes for Children’s End the Silence digital campaign uses digital channels to create what’s claimed to be world’s largest online childhood musical memory collection. The ‘interactive music memory time capsule’ allows people to pick their most precious childhood song, and then share it on social media with their memory.

Supported by YouTube, Sir Elton, Ed Sheeran, Mark Ronson, Emeli Sande, Paloma Faith and Paul Weller helped launch the initiative. It aims to raise £1.5m for children deprived of love, family and music in orphanages. Donations to End the Silence will be doubled by the UK Government’s UKAid Match scheme.

Scope’s Mindful Monsters child-focused monthly activity pack scheme has already picked up four gongs at last December’s Direct Marketing Association Awards.

The National Fundraising Awards take place at The Brewery in London on 2 July 2018.