Charity boosts income with contactless shop window
Charity made it easier than ever to donate with Cardiff city centre contactless initiative
Tŷ Hafan, the only children’s hospice in South Wales, has introduced an even easier way for people to donate much needed funds by launching its first ever contactless shop window.
The window, which is located at the front of the Tŷ Hafan store in Cardiff city centre, has accepted hundreds of contactless donations by people merely tapping their debit or credit cards on a contactless terminal affixed to the window, donating a fixed fee of £3. The contactless service went live on 10 March and is part of a campaign to raise funds for the nurses at Tŷ Hafan who provide comfort care and support to all children in Wales who need them.
Tŷ Hafan first used contactless donation boxes, kindly donated by Barclays Bank, during its hugely popular Snowdog Tails in Wales Trail – a public art trail around Cardiff and the Vale of Glamorgan which captured the imagination of the local community and raised vital funds for the charity. The success of this led Tŷ Hafan to explore other innovative methods of fundraising, resulting in its first ever contactless window.
“With the number of payments being made through contactless increasing year on year in the UK, Tŷ Hafan has looked to utilise the benefits found by offering this method of payments as a donation method”, said Rhodri Harris, Digital Development Manager at Tŷ Hafan.
“We recognise the importance in digital innovation to the charity sector and we are striving to push Tŷ Hafan to the forefront of digital giving in Wales. We hope that introducing contactless technology is only the beginning of our developments in digital fundraising,” he added.
The Cardiff store window was compatible with any contactless credit or debit card, and was in use for a total of 16 days.