Charity turns to animation to spread message

The British Dyslexia Association has turned to animation to help young people view dyslexia differently

Austin Clark | 27th Mar 18

The British Dyslexia Association has turned to animation to help young people view dyslexia differently.

The See Dyslexia Differently animation was commissioned as part of a DfE-funded project led by the British Dyslexia Association. The charity worked with Studio Tinto on the project, creating an animation called See dyslexia differently (see below).

Commenting on the animation, the charity said they “loved the style of the work as they felt it spoke to all ages. We wanted the animation to challenge preconceptions about dyslexia, with the main aim of being used in primary schools to promote discussion and an awareness that difference isn’t bad and can lead to great things.”

There are two versions of the animation, one of which features an introduction by Dom Wood from Dick and Dom.

The charity has also created a teaching resource to support the use of the animation in schools and are working with Twinkl, a teaching resource website, in the hope of reaching teachers directly.

“We have emailed the animation and supporting materials to 15,000 schools so far,” added the charity spokesperson. “It has had over 20,000 hits on YouTube, and 50,000 on Facebook. Dom Wood and Studio Tinto are also sharing embedded versions to their audiences.”

The animations are expected to reach a further audience as they have been selected to be shown at the Euro Shorts international film festival.