Ticketing award-winner powers Tour de Manc

Charity event utilises latest technology

Austin Clark | 12th Mar 18

Flame Concepts, winners of the Event Technology Awards’ ‘Best Ticketing Technology’ award in late 2017, is using its expertise to power the 2018 charity-focused cycle event, the Tour de Manc.

The Cumbrian-based business has created a bespoke ticketing solution for the charity event, which challenges riders of all abilities to get out on two wheels and raise money for two charities – HaTS, which support cancer patients at Christie Hospital’s Haematology & Transplant Unit, and Forever Manchester, which funds community projects across the city.

The Flame Concepts ticketing solution makes it easy for any cyclist to register for either the 100-mile Full Manc event, or the 100-km Half Manc, both of which take part on May 6 2018. Between them, the rides skirt the Peak District, the Pennine slopes and the rolling hills of north Manchester, giving riders some great views, as well as the camaraderie that distinguishes these feel-good sportives.


Information capture

The registration form collects all the information the event organisers require, from medical conditions and emergency contact names, to whether or not they are members of a cycling club or British Cycling.  Riders can even be known by a nickname, if they prefer.

As well as handling registration for these two big events, created by Danny Franks and schoolfriend, Tony Rubins, Flame Concepts’ ticketing solution also allows families to register for a Mini Manc ride of 10, 20 or 30 miles, around Ashton-under-Lyne on May 20, and invites Cyclocross riders to take part in the X-Manc, around Bowlee Park, on September 1.

Flame Concepts’ managing director, Steve Bishop, said: “We have a lot of experience when it comes to handling registrations for sporting events, ranging in nature from triathlons to tough-mudder style challenges.  This enabled us to work with the Tour de Manc in 2018 and help the team simplify their registration processes, whilst collating all information required in just a few minutes.

“This combination of simplicity, with a holistic approach to information capture, is one that sporting event organisers love, as it takes the strain off what are often teams of volunteers, who struggle with registration processes from a time-spent perspective. By making their lives easier, events run more smoothly and communicate positivity at all of the main consumer touchpoints.”