Overherd event to tackle 2018 Trends

AI, Blockchain, Facebook fundraising, GDPR and more to be discussed at next Overherd charity digital event

Austin Clark | 14th Feb 18
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Overherd is a quarterly event hosted by FARM Digital, one of the UK’s leading digital agencies, with a mission to help more charities exploit the potential that the digital revolution offers. To do this, Overherd tackles the challenges the non-profit sector faces by delivering speakers with innovative and inspiring stories.

At the next Overherd event on 14 March 2018, Crowe Clark Whitehill, The Brain Tumour Charity and The Air Ambulance Service will discuss the trends set to gain traction in the charity sector in 2018. Think blockchain, cryptocurrency, virtual reality and Facebook fundraising – the buzzwords will be tackled head on.

“New connected technologies are challenging traditional sectors and redefining business and society in general,” says Rob Edwards, Managing Director at FARM Digital. “Prior to 2017, these technologies were simply bleeding edge, with an unclear picture around how to apply them. Artificial intelligence (AI), for example, was once the exclusive domain of computer-science researchers and academics. Today, people of all ages, perhaps even unbeknown to them, are using AI in their everyday life.

“In digital, we are increasingly being approached by ambitious companies that want to stay ahead of the curve and adopt these technologies to transform their business. These businesses are kick-starting a revolution and forcing industries to change gear, or risk being left behind.

“In March, our forward-thinking speakers will discuss how they are adopting pioneering technologies to accelerate their digital strategies and increase the level of fundraising.


The speakers

Michael MacLennan: Head of Digital and Innovation at The Air Ambulance Service

A digital expert, manager, editor, strategist, producer, and content creator, Michael has operated at the highest level across major websites and social channels, including for Red Bull, the BBC, Barclaycard, ITN, STV and The Herald.

Michael is The Air Ambulance Service’s first-ever Head of Digital and Innovation which has led Michael to create an entirely new digital strategy, hire a new team and significantly grow its audience and income. Michael strengthened The Air Ambulance Service’s digital presence to help it enter the Top 10 charity brands in the UK at number six in 2017 for the first ever time.


Nick Hodder: Head of Digital and Transformation at The Brain Tumour Charity

A former Googler with more than eighteen years’ experience in the digital sector across marketing, product development and technology,

Nick has created products for brands such as Panasonic, Frommers, KLM, Hilton, BA, Microsoft and Google. Prior to The Brain Tumour Charity, Nick was Head of Digital at The Guide Dogs for the Blind Association.




Richard Evans: Head of Risk and Assurance – Non-Profits at Crowe Clark Whitehill

Richard is the partner leading Risk and Assurance Services for Crowe Clark Whitehill (CCW), prior to which he ran the Risk Services to the non-profit sector within Deloitte. He has more than 20 years’ experience in internal audit, risk management, advisory services and counter fraud work. As part of his role he oversees a range of client engagements covering all aspects of internal audit, consulting, compliance, technology and GDPR-related activities. He has worked with a range of the country’s largest and most high-profile charities, government bodies and higher education institutions.

Richard will present on a range of topical risk areas, including GDPR, emerging thinking regarding cyber resilience, fraud and data analytics.


Book your place

To find out more about Overherd and register, visit: https://www.eventbrite.co.uk/e/overherd-2018-trends-ai-blockchain-facebook-fundraising-and-more-tickets-42677463442

The event is free of charge for registered charities only and limited to two tickets per charity.