23rd Feb 18 Austin Clark
Survey uncovers global NGO technology and social media usage
Third annual 2018 Global NGO Technology Report details how NGOs across the globe are using web, email, mobile technology and online fundraising tools
A new report has been published detailing how NGOs across the globe are using web, email and mobile technology, how they manage data and security and make the most of online fundraising tools and social media.
The report details the key findings from a survey of 5,352 NGO respondents from 164 countries across Africa, Asia, Australia & Oceania, Europe, North America and South America. Response from UK organisations were sourced by Tech Trust.
Insight on the online and mobile communication tools NGOs around the world use to promote general awareness, communicate with core audiences and raise funds from donors are included, as well as an analysis of those online tools and comparisons of regional usage. New findings this year also uncover how NGOs implement data management and security software.
Key findings globally include:
- 92% of respondents have a website. Of those, 87% are mobile-compatible, a 9% increase from 2017
- 68% of survey respondents noted that their organisation uses the .org domain, compared to 8% that use the .com domain
- Email dominates as the preferred form of communication to donors, with 63% of respondents regularly sending email updates, but 18% use messaging apps and 15% regularly send text messages to supporters
- 72% of respondents accept online donations, an increase of 5% from 2017
- While 95% agree that social media is effective for online brand awareness, only 32% of NGOs worldwide have a written social media strategy
- Facebook leads global use as the highest social media platform with 93% of respondents having a dedicated page, followed by Twitter (77%) and YouTube (57%)
- 25% of NGOs post daily to their Facebook page and 24% Tweet two-to-five times daily, yet 68% of NGOs post to LinkedIn less than once per week
- 80% of NGOs worldwide rely on Microsoft Windows operating system for desktop/laptop computers; on smartphones/tablets global Google Android use outweighs Apple iOS
- NGO respondents indicated using CRM software to manage communications with donors (45%), and of those, 64% use cloud-based CRM
- Only 41% of global respondents use encryption technology to protect data and communications
“The findings from the 2018 report confirm that NGOs worldwide are rapidly expanding their use of technology and with increased reliance on technology, comes increased data management and security needs,” said Heather Mansfield, founder of Nonprofit Tech for Good.
“For the first time, this year’s report provides benchmarks for managing and securing organisational and donor data. NGOs lag behind the private sector in this area and by providing benchmarks, we hope to inspire NGOs to modernise their data management and security practices.”
“The annual Global NGO Technology Report not only shows how the internet can help organisations communicate and collaborate with stakeholders, but how it can serve as a powerful force for change when coupled with various technology tools,” added Brian Cute, CEO of Public Interest Registry.
“This is an important research initiative, bringing together partners from various industries to ultimately support organisations around the world as they seek to better understand and take advantage of technology that can help them actualising their important social missions.”
For more information on the survey’s findings, methodology and to download the full report, visit: http://www.techreport.ngo.