23rd Feb 18 Austin Clark
Contactless donation technology used to boost fundraising
London barber shop raises £3,700 for the Mayor’s Fund for London over five days
One of DONATE’s contactless donation boxes has helped a business in London to raise £3,715 for the Mayor’s Fund for London in just five five days.
Community barber’s salon, Barber Streisand, located in Exmouth Market, partnered with the Mayor’s Fund for London to donate one week of takings to the London specific charity raising funds to provide healthy food to children through their Kitchen Social campaign. With most customers paying for their haircuts and beard trims by contactless card it was imperative that donations were made using similar technology.
DONATE provided Barber Streisand with a contactless tap+DONATE donation box so that customers could make a donation of the price of the cut. The contactless donation box removed the necessity to book the sales and provided a direct route for the donations to reach the Mayor’s Fund for London.
Explanatory material was made available to customers explaining the initiative and how their donations would provide an immediate benefit to the local community.
A total of £4302.41 was donated over the five days at an average donation of £25. Of that sum, £3716 was made in contactless donations (£86% of total raised).
Speaking about the initiative, Ellie Pamphilon, owner of Barber Streisand said: “We wanted to give back to the community and the Mayor’s Fund for London provided us with a charity that would resonate with our customers. All but two customers donated their haircut to the Fund and without contactless, the preferred method of payment, we would not have collected a quarter of this amount. The tap+DONATE solution and customer service has been brilliant. They’ve provided us with a 360 solution and we will definitely work with them again.”
And her customer, Ian Watts, said: “I don’t usually carry much cash and always pay for my haircuts on card, so having the card machine available made this a really simple and convenient way to donate the full price of my haircut to the Mayors Fund.”
Patzi Shepperson, Head of Development at the Mayor’s Fund for London said: “This has been a huge success for us. We’ve been looking to develop a community fundraising drive for Kitchen Social and the combination of Ellie’s generosity and the tap+DONATE service has made this a highly successful trial. We fully intend to roll out the service and look forward to replicating the model with other London retailers in order to support young Londoners who struggle for food and face isolation during the school holidays.”