PayPal reveals holiday season donation trends
UK’s love of donating through mobile devices highlighted in latest payment tracker
PayPal’s CEO Dan Schulman has announced that PayPal users from 181 countries contributed more than $1.1 billion to charitable organisations over the 2017 holiday season (27 November to 31 December).
This represents a 19% percent increase over last year’s $917m in charitable donations processed by PayPal over the holidays.
PayPal’s 2017 Holiday Giving Tracker, revealed some interesting trends.
Mobile donations took the lead:
- During the 2017 holiday season, 21% of donations processed by PayPal were from mobile devices, a 14% increase over 2016.
- Countries around the world saw strong adoption of mobile donations. In the UK, 43% of donations were processed through a mobile device.
Donations made across the globe of all sizes:
- The UK was the second most generous nation when it comes to donating via PayPal – in the US, PayPal users donated $934m followed by $59m in the UK and $55m in Canada.
- PayPal users from 175 countries donated nearly $64 million this #GivingTuesday, which is a 33% increase over 2016; 715,000 PayPal users donated on this day, up from 550,000 in 2016.
- The largest single gift donated was $557,353, almost $300,000 more than last year.
Donors exceeded expectations throughout the holiday season:
- During #GivingTuesday alone (November 28th), donations spiked and ranked as the second highest day for donations during the giving season.
- More donations were processed on December 31st than any other day of the year, with PayPal users contributing over $91m to thousands of charities.