PayPal reveals holiday season donation trends

UK’s love of donating through mobile devices highlighted in latest payment tracker

Austin Clark | 12th Jan 18

PayPal’s CEO Dan Schulman has announced that PayPal users from 181 countries contributed more than $1.1 billion to charitable organisations over the 2017 holiday season (27 November to 31 December).

This represents a 19% percent increase over last year’s $917m in charitable donations processed by PayPal over the holidays.

Writing in a blog post, Schulman noted that campaigns such as #GivingTuesday played an important role in driving donations upwards.

PayPal’s 2017 Holiday Giving Tracker, revealed some interesting trends.

Mobile donations took the lead:

  • During the 2017 holiday season, 21% of donations processed by PayPal were from mobile devices, a 14% increase over 2016.
  • Countries around the world saw strong adoption of mobile donations. In the UK, 43% of donations were processed through a mobile device.

Donations made across the globe of all sizes:

  • The UK was the second most generous nation when it comes to donating via PayPal – in the US, PayPal users donated $934m followed by $59m in the UK and $55m in Canada.
  • PayPal users from 175 countries donated nearly $64 million this #GivingTuesday, which is a 33% increase over 2016; 715,000 PayPal users donated on this day, up from 550,000 in 2016.
  • The largest single gift donated was $557,353, almost $300,000 more than last year.

Donors exceeded expectations throughout the holiday season:

  • During #GivingTuesday alone (November 28th), donations spiked and ranked as the second highest day for donations during the giving season.
  • More donations were processed on December 31st than any other day of the year, with PayPal users contributing over $91m to thousands of charities.