Stroke Association overhauls its online donation experience (Case study) » Charity Digital News

Stroke Association overhauls its online donation experience (Case study)

The Stroke Association, the UK’s leading charity dedicated to conquering stroke, has revamped its donors’ online experience in time for its Christmas campaign.

The charity wanted to improve supporters’ online experience by creating a new, more accessible and user-friendly donation journey. Working with Addition, the digital studio from WPN Chameleon, it comprehensively reviewed its donation experience, taking into account feedback from users and stakeholders to improve the digital journey.

The new donation experience, launched on Addition’s donation platform, intuitively handles different donation types such as in-memory or paying in sponsorship and collections.

The back-end functionality enables the charity to create campaign specific donation journeys and fully track & attribute the source of the donations. The platform integrates seamlessly with Stroke’s existing thankQ CRM and dotmailer email platform.

Using Addition’s donation platform, the charity will now be able to give its supporters more choice in how they make their donation with options including Apple Pay. The donation platform is also PCI compliant.

Nina Walker, Deputy Director of Fundraising at the Stroke Association, said: “We need to maximise every opportunity to fund our vital work. Generating income is crucial to helping people overcome the devastating impact a stroke can have. That’s why our new donation experience will be a real boost to our organisation. We hope it will encourage as many people as possible to support our work and make a donation to help conquer stroke.”

Vicky Reeves, MD of Addition commented: “We are excited to be launching the new and improved donor journeys for the Stroke Association on our donation platform. It gives the charity the tools, security and flexibility they need to manage their online donations.”

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