New fundraising platform offers 600% more on donations from purchases » Charity Digital News

New fundraising platform offers 600% more on donations from purchases

A new online marketplace full of items that will generate a donation to a charity or good cause of the buyer’s choice has been announced.

The site – www.ibuy2give.co.uk – which is expected to go live in February 2018, will be available to a wide range of organisations to use for fundraising, including charities, schools, societies, and Scouts, Guides and football clubs.

The marketplace will feature thousands of discounted items from toys to car insurance.

Kevin Turner from iBuy2Give says that the model is different to standard affiliate marketing platforms as the purchase happens on the iBuy2Give site, rather than on the retailer’s.

“We offer charities and good causes a proactive platform where we are not reliant on them marketing to their supporters, we will offer discounts and offers from major manufacturers, entertainment venues and national restaurants to bring supporters to them.

“We attract fees that are similar to those charged by eBay and Amazon as opposed to the lesser affiliate commissions. So we earn more per sale and therefore donate more”

A promotional video for the site, fronted by TV presenter Chris Tarrant, explains: “Other sites that let you fundraise when a product is purchased send your supporters off to the retailer’s website and they get a smaller affiliate commission. But when you buy an item from our shop…we charge the retailer a fee which is comparable to those of eBay and Amazon. This means we can give you up to 600% more on every product sold”.

It is from this fee that iBuy2Give makes a donation to the good cause or charity chosen by the shopper.

 

Online donations too

The platform will also handle online donations for participating charities, offering a card and transaction fee of just 1.8% plus 20p.

The money is handled by payment service Mangopay. This helps ensure that iBuy2Give never have access to the charitable donation: only the recipient charity can access it via its Mangopay Wallet. Mangopay charges 45p when a consumer makes a withdrawal from their Mangopay Wallet.

Kevin added: “We see the donation part as a service and do not rely on it for income so we do not need to charge any more than necessary.”

The money from a direct donation is available immediately for withdrawal by the charity. Donations generated through a purchase are available for withdrawal after 30 days. This is to ensure that the item has been delivered and that there are no return issues.

The company plans to automate Gift Aid reclaims on behalf of charities for donations it handles.

IBuy2Give is currently inviting charities and good causes to register with the site. There is no fee to do so and no monthly charges.

Related reading