RAF Benevolent Fund creates digital storytelling experience for supporters

The RAF Benevolent Fund has appointed WPN Chameleon’s digital studio, Addition, to work on a new digital storytelling campaign to celebrate the RAF Family and inspire new support.

The digital experience forms part of their long-term multi-channel initiative that seeks to commemorate the achievements of the RAF and those who have served and are serving. The campaign coincides with key anniversaries over the next few years, including the charity’s own centenary.

The digital concept will invite users to post and share stories of RAF life, either their own, or those of relatives, and will create a smoothly integrated experience with the main site to ensure brand consistency.

Graeme Wallace, Digital Fundraising Specialist at the the Fund commented: “We’re very pleased to have partnered with Addition for this project. They have a proven record of creating excellent user experiences and delivering results.”

Vicky Reeves, MD of Addition said: “We are delighted to be working with the Fund on this new storytelling campaign and look forward to creating a compelling journey for supporters with their own stories at the very heart of the campaign.”

The digital experience will launch early in 2018.

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