3 simple email tips to raise money on #GivingTuesday

To make sure your message make an impact, use these three tips to create your own #GivingTuesday email.

Sponsored Content | 6th Nov 17
DonorPerfect UK #GivingTuesday
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#GivingTuesday kicks off the giving season, highlighting the true meaning of what this time of year is all about. It’s the perfect time for your supporters to take a break from the hustle of holiday shopping and embrace the spirit of giving.

How can your organisation get gifts this #GivingTuesday? Send timely emails to remind your supporters how much their gifts matter to you.

No matter how busy your organisation is, you can send a professional looking email to your supporters in a matter of minutes. Most email providers make it easy with custom made #GivingTuesday templates.

To make sure your message make an impact, use these three tips to create your own #GivingTuesday email:


#1. Start with a compelling headline

Things move fast in the inbox. You only have a few quick seconds to get people’s attention. That’s why the Wellesley Education Foundation makes their message pop with a large red banner and clear headline right at the top of their email.

With just a quick glance, readers understand what they’re being asked to do: to “Give the Gift of Education.”

When writing your #GivingTuesday email, make sure to include a powerful headline like this right at the start of your message.

Wellesley Foundation email


#2. Tell a powerful story

Explain why donations really matter to your organisation. With so many organisations out there, why should people donate to you?

Get specific here and tell a story that pulls at heartstrings. Strengthen your message with relevant pictures and quotes to make your message authentic and hard to ignore.

Pajama Program email


#3. Make giving as easy as possible

Once someone has decided to donate to your organisation, it’s time for you to roll out the red carpet and give them an incredibly positive experience.

After clicking on your call to action button, donors should be taken directly to a mobile-responsive landing page where they can make a donation quickly and easily.

Giving Tuesday email


Go for the goal

With these tips, you have everything you need for your best #GivingTuesday yet! Start planning early and create a compelling email that gets you the gifts your organisation needs.

DonorPerfect has put together a guide with further templates, tips and more to help with #Giving Tuesday, which you can access here for free.

DonorPerfect themselves provide tools from online giving solutions to email marketing and custom reporting, which can help turn new donors into lifelong supporters, letting you follow up success on #GivingTuesday.