Manifesto and Parkinson’s UK Wins 2017 Acquia Engage Award

Manifesto, the London based digital agency, today announces it has been selected along with Parkinson’s UK as the winner of the 2017 Acquia Engage Awards in the ‘non-profit’ category.

The Acquia Engage Awards showcase the amazing digital experiences that Acquia’s partners and customers are building.

Manifesto helped Parkinson’s UK to design and launch the charity’s first integrated fundraising campaign We Won’t Wait. The campaign, which launched on 10th April, used innovative digital technology to reach new audiences, raise funds for vital research, and increase public understanding of the condition by empowering those affected to tell their own stories via personalised video technology.

Jim Bowes, CEO and Founder of Manifesto commented: “For us, the Parkinson’s UK brief was a fantastic opportunity to enable core supporters to tell their own stories to a wider audience. The result was a highly emotive campaign that used personalised video to empower those affected by Parkinson’s both directly and indirectly.”

David Salmon, Marketing Manager at Parkinson’s UK, said: “Marking 200 years since the identification of Parkinson’s, our We Won’t Wait fundraising campaign needed to tell the modern-day story of people with Parkinson’s – portraying the urgent need for better treatments and a cure. Manifesto understood the significance of this brief and worked closely with our team to create a unique campaign that not only represented the needs of people affected by the condition, but also gave them the opportunity to express their own feelings using easily sharable personalised video content.”

 

Advanced levels

Acquia partners and customers submitted more than 200 nominations to this year’s award program across 17 categories. Eighty nominations that demonstrated an advanced level of visual design, functionality, integration and overall experience advanced to the finalist round, where an outside panel of experts selected the winning projects. Winners were announced during an award reception the Acquia Engage Conference in Boston earlier this month.

CMSWire’s Dom Nicastro, one of the award program jurors said: “Winning sites set themselves apart in how they grabbed our attention and made us want to learn more. The first thing I looked for were search and commerce capabilities. It’s a Google and Amazon world that we live in. No one comes to a website just for a pretty design, and no one remembers a red call-to-action button versus a blue one. Sites that deliver excellent search and easy transactional experiences won for me.”

Chief Marketer Network’s Beth Negus Viveiros and CMS-Connected’s Laura Myers also served on the jury.

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