Pennies and K3 Retail partnership scoops charity payment initiative award

Partners recognised for enabling over 1.5 million consumer digital donations through high street brands

Austin Clark | 10th Oct 17

A partnership between fintech charity Pennies and retail technology company K3 Retail has won Best Charity Initiative at the 10th annual Emerging Payments Awards, held on 5 October 2017 in London.

K3 Retail, one of Pennies – the digital charity box – partners was recognised for enabling over 1.5 million consumer digital donations so far through high street brands such as Hobbycraft.

The Pennies option-to-donate sits inside K3 Retail’s payment technology, and provides a quick and anonymous way to ‘feel-good’ as you give a few digital pence, by rounding-up or topping-up on a purchase.

Alison Hutchinson CBE, CEO of Pennies said: “We are thrilled to be recognised for our partnership with K3 Retail with the Best Charity Initiative Emerging Payments Award. Pennies is now seven years old – and heading towards supporting an incredible 45 million small-change digital donations to date – half of which were collected in the last two years alone.

“Together with our partners, including K3 Retail, Pennies has unlocked over £10m of extra income for over 200 UK registered charities. Momentum continues to build around this affordable way to give as part of everyday shopping.”

Denise Davidson, Charity Advocate at K3 Retail added: “Through Pennies we are enabling technology for good. We are very proud to make this incredibly simple and effective method of donation as widely available as possible, we’ve been on an incredible journey with Pennies and achieving this award really is the icing on the cake.”

Pennies is live with over 50 partners across the retail, hospitality, leisure and service sectors and operates in the UK, Northern Ireland and the Republic of Ireland. By the end of 2017, Pennies will be available in around 5,000 physical stores, plus a number of online or in-app partnerships.