Hospital charity turns to tech to boost donations
NFC ‘smart’ posters, ID cards, and vinyl stickers turn walls, staff, and charity-funded wheelchairs into instant donation points
The Norfolk & Norwich University Hospitals NHS Foundation Trust (NNUH) is increasing awareness and support of its hospital charity by powering a series of NFC (near-field communication) ‘smart’ posters, ID cards, and vinyl stickers that allow visitors to donate with a simple tap of a smartphone.
The posters will be appearing in waiting areas and key departments around the hospital, and vinyl stickers are being applied to the charity-funded portering chairs used by patients and their families. They will make it easier for those visiting the hospital to donate to the charity, which funds additional equipment and facilities that make a big difference to the patient experience.
Using a technology platform from Thyngs has enabled the hospital to take advantage of the growth in mobile and cashless giving at a fraction of the cost of contactless payment technology, whilst at the same time raising awareness of the benefits its charity provides.
Using images of staff members, the smart posters illustrate examples of charitable spending whilst at the same time offering a quick and simple method of giving via Thyngs’ mobile-optimised donation tools.
Quickly and effectively
The platform has allowed NNUH to launch the campaign quickly and cost effectively, giving its supporters a streamlined, secure donation experience which can be completed in as few as three taps, capturing Gift Aid declarations in the process.
Different donation pages are used for each area, and the content can be updated remotely at any time. In addition, each poster, ID badge, and wheelchair is automatically tracked, so the charity can see which formats, departments, locations, and wording elicit the best response.
The campaign uses Thyngs’ unique ‘smart’ stickers that can be applied to products, print and packaging and accessed by any smartphone using either NFC, popular social networking apps, or a dedicated short URL. Each sticker is unique and, when tapped or scanned, connects to MyThyngs – Thyngs’ cloud-based software platform – via the user’s smartphone, delivering relevant content and services.
“We are delighted that NNUH chose our platform and cashless donation solution to increase awareness and support of their hospital charity,” said Neil Garner, CEO of Thyngs. “There are significant opportunities for NHS Trusts to drive patient and visitor engagement, feedback, and – as in this case, charitable donations – via mobile interaction. With our track record in the charity sector and our G-Cloud 9 supplier status, we look forward to helping many more trusts around the country implement similar campaigns quickly and cost-effectively.”