How can charities ensure they make the most of their online presence?

New digital resource will actively support the creation of their user-centric and results-driven online presence

Chloe Green | 25th Sep 17

Charities who aim to reach and engage with audiences online can now benefit from a new digital resource, which will actively support the creation of their user-centric and results-driven online presence.

Before proceeding with a detailed strategy that involves allocating time and financial resources to create an effective, customer-centric website design and build; it is necessary to have ​thorough understanding of a charity’s online users, combined with proper scoping.

User experience and digital agency DotLabel has just launched ​a free e-book that promises to do just that; ​empower decision makers with ​key insider information, previously unavailable, as well as actionable advice and ​top tips to consider when planning their new website. ​ ​

Matt Oxley, DotLabel co-Founder and Director commented: “Information on how to get the most out of a website​ isn’t readily available. Budgeting for a website can often be educated guesswork, so this e-book aims to change that.

“We are very excited to be able to offer this handy resource which ​decision makers​ can consult and refer back to, when building or revamping their brand’s online presence. The aim is to use it as a guide, to help them raise key questions and highlight important aspects they need to consider. We have provided as much in-depth analysis as possible, of how each practical tip can lead to holistic online user experience; whilst saving money and time in the process.” ​

You can download the e-book here.


Top tips

Here is are a look at a few pointers to bear in mind during the planning and implementation stages of your new website’s design.

  • The best way to scope your web project

Holding a scoping workshop with stakeholders from across the business, to include senior management and customer-facing staff, combined with inviting a specialist digital agency to lead this, can help identify key issues, obstacles and opportunities as early on in the project as possible; limiting unexpected changes in budget and timescales later on.

  • Essentials to include in your web budget and why

The most successful websites take a user-centred approach. This is about understanding what the user is trying to achieve and making their experience as effortless as possible. Investment in insights and user experience (UX) is one the most important elements of a digital project, as the outcomes are used throughout the process to ensure the right decisions are made.

  • How to increase conversion with UX research and insights

Understanding user journeys can be the difference between online success and failure. “Simply improving [online] journeys has the potential to increase [user] satisfaction by 20% but also to lift revenue by up to 15% while lowering the cost of serving [users] by as much as 20%.” (McKinsey)

  • How to create user journeys for website success

Developing user personas, goals, tasks and scenarios are essential to create a great user experience; explained in more detail in the e-book.

  • 10 questions you must ask when considering a new CMS

Get your choice of system wrong and you are stuck with a difficult-to-use, expensive platform which leads to an out-dated website. Knowing the right questions to ask about costs, tailoring and support can help you get it right.

  • Key testing techniques to optimise conversion

Often an area that can get squeezed on time and budget, but there’s one type of testing that shouldn’t be ignored; the e-book explains about the different testing types and what is vital for a successful project.

  • Eight vital questions to ask when selecting a digital agency

Most digital agencies have an impressive website, but knowing the right questions to ask will help find the right agency fit for you. From platforms to people, costs to KPIs; the list of questions included in this e-book is a good starter for ten.

  • How to allocate your web budget

With approximately 70% of your budget going towards design and development, this e-book provides guidance on how much to allocate to scoping, UX research and deliverables, and testing.

  • Reasons to disclose your web budget to your digital agency

Not knowing your website budget is OK, it is something that experienced digital agencies can help you to define. But some clients actively choose not to disclose it for fear it will get used up. However there are very good reasons why sharing your available budget with your agency will benefit you, saving time for you and the digital agency is just one of those crucial reasons.

  • How to save time and money when creating a new user-centric website

There’s a variety of tips including explaining how wireframing and prototyping can cut developer time up to 50% and significantly reduce development costs.

Recently, DotLabel created a tailored user experience approach for the Anthony Nolan blood cancer charity in order to increase the number of the charity’s donor applicants and the quality of prospective donors.