Hubbub announce bursaries for UK tour of Crowdfunding Academy

Hubbub

Charity fundraising leaders are being offered full bursaries to take part in Crowdfunding Academy training in Cardiff, London, Birmingham and Edinburgh.

Hubbub, the UK’s leading crowdfunding provider for the education and non-profit sectors, are funding up to 150 places as part of a wider drive to promote digital fundraising leadership in the charity sector.

The initiative is targeted at heads of fundraising who want to understand the role of crowdfunding in their fundraising and supporter engagement strategy.  The training goes into depth on the uses of crowdfunding for supporter engagement, acquisition and retention.

This comes in the wake of a recent report by the Institute of Fundraising highlighting that fewer than one in four charities feel equipped with the skills to run a successful fundraising campaign.

Esther Foreman, Founder of the Crowdfunding Academy, says, “Crowdfunding has been overhyped as a quick and easy way to fundraise when, actually, it’s really hard! But, if you put the work in, it delivers much more than a quick buck.”

“I help causes build social movements and I started introducing them to crowdfunding to realise the incredible power of their networks – for fundraising, campaigning and awareness raising. I wanted more causes to understand the bigger picture.”

Jonathan May, CEO at Hubbub, says, “Traditional direct marketing is beginning to fade, and digital is rapidly becoming the new normal. However, the knowledge of how to execute great digital giving campaigns is thin on the ground.”

“At Hubbub, we’ve made it our mission to develop these skills in the wider sector. This is why we are delighted to be launching a bursary programme with the Crowdfunding Academy, as part of our commitment to help train a generation of future fundraisers.”

The full Crowdfunding 101 programme can be found at thecrowdfundingacademy.org and the bursary is open to UK-registered charities.

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