Digital radio station goes live for Remember A Charity Week
Remember A Charity in your Will Week (11-17 September 2017) launched this week, with charities and supporters across the UK sharing their stories over the nation’s first dedicated legacy radio station, Last Pirate FM
Remember A Charity in your Will Week (11-17 September 2017) launched this week, with charities and supporters across the UK sharing their stories over the nation’s first dedicated legacy radio station, Last Pirate FM.
The consortium’s most ambitious campaign to date sees legendary 60s DJ, Emperor Rosko, returning to the airwaves to inspire legacy giving. The former Radio Caroline DJ and his colleague Tony Prince are at the helm of the consortium’s digital radio station, Last Pirate FM, as it travels the country broadcasting from Monday toFriday of Remember A Charity Week, encouraging people to have their say on the world they want to pass on to future generations.
This year’s campaign intends to get people talking about gifts in Wills, with content developed to appeal to the baby boomer generation. The radio station features interviews with charities, supporters and celebrities (including Twiggy, Wilko Johnson and Keith Skues), discussion shows and music from the 60s. Member charities have created their own charity jingles, which are also being aired during the week. On social media, charities and supporters alike are sharing their vision for the world they want to pass on using the hashtag #HaveYourSay.
Rob Cope, director of Remember A Charity, said: “Remember A Charity Week is a great opportunity for charities across the country to get legacy conversations started with their potential supporters and to showcase the real impact of gifts in Wills.
“Broadcasting from a different location each day and championing legacies in each area, we’re looking forward to bringing charities and potential supporters together across the country and to inspiring the nation to think about how they can shape the world they leave behind.
“This year’s campaign is very different from anything we have done in the past and is only possible due to the involvement of so many charities. Working collaboratively, we can really champion the importance of gifts in Wills, creating a cultural change that will take us one step closer to making legacy giving a social norm.”
Remember A Charity is a consortium of over 190 charities working together with the shared goal of making legacy giving a social norm. The consortium is backed by Government, the Law Society and has over 1,100 campaign supporters from the legal profession (solicitor firms and Will-writers).