What creates virtual event success?
As a relatively new approach to fundraising, there was little information available into the value of virtual events.
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Virtual events are the latest big thing in fundraising, with two virtuals already having broken into the last 12 months’ Top 25 Mass Participation Events by funds raised.
Unlike physical events, virtuals don’t have the barrier of being held on a specific place at a specific time, making them highly appealing to a broader audience.
As a relatively new approach to fundraising, however, there was little information available into the value of virtual events versus traditional methods.
- Average audiences are younger for virtual events than physical event fundraisers
- Messaging to fundraisers needs to be more about the challenge than the cause
- 23-32% of virtual event participants went on to fundraise
The report is based on in-depth interviews and analysis of quantitative data across both virtual and physical events run by a range of charities through Everydayhero.
Three core pillars
The findings illustrate that virtual events are a powerful emerging tool to engage new audiences. It suggests three core pillars to focus on when launching a successful virtual event: supporter understanding, fundraising drivers, and tribal mobilisation.
It also goes into detail on combining virtual events with other channels to increase retention of supporters and build longer-term donations.
The report, entitled ‘What Creates Virtual Event Success?’ is freely available as an eBook on Blackbaud’s site, and can be accessed via the link below.