23rd Feb 18 Austin Clark
Do sparks fly in new charity campaign? (Video)
In Guide Dog’s latest video the charity shows that one dog can make all the difference
One date could change your life forever but in Guide Dog’s latest video with Don’t Panic, the charity shows that one dog can make all the difference.
Four guide dog owners meet strangers for the first time to tell their real-life stories, they reveal the challenges of living with sight loss and the huge difference a guide dog has made to their lives. But as ever, the challenges of dating make for some awkward moments that even the most intuitive dog couldn’t guide you through.
Almost two million people in the UK today are living with sight loss that has a significant impact on their daily lives. Of those, around 180,000 rarely leave their homes alone and can lead lonely, isolated lives.
The video launches the annual Guide Dogs Week running from 7th to 15th October and has been created to inspire people all over the UK to #Moveit for Money and do something they love to raise vital funds for Guide Dogs. More people than ever need a guide dog and the money raised will help the charity ensure that people with sight loss don’t lose out on life.
Commenting on the video, Peter Emmett, Head of Community Fundraising at the charity said: “The First Blind Dates concept creates an authentic platform for our four guide dog owners to share their stories of living with sight loss and guide dog ownership with complete strangers. We’re confident that it will inspire people all over the UK to Move it for Money and raise vital funds during Guide Dogs Week.”
And Joe Wade, Co-Founder and Managing Director at Don’t Panic added: “We wanted to create a film that told real people’s stories in an inherently engaging and compelling way. By adopting the familiar dating show set up, we were able to create an authentic environment for people to open up and tell their stories first hand. These stories are honest and empowering, highlighting the positive impact Guide Dogs can bring to people’s lives.”