British Heart Foundation continues journey to personalisation

Charity invests in technology that delivers a highly personalised experience to website visitors

Austin Clark | 24th Aug 17

The British Heart Foundation is continuing its quest to personalise the online experience by investing in technology that delivers a highly personalised experience to website visitors.

The charity will use Qubit’s technology to drive volunteer sign-ups, increase donations, and make it easier for visitors to access the right content. This will include tailoring the website’s wealth of online resources and information to the needs of each visitor, ensuring they can find what they need more quickly, whether they be patients, carers, relatives or researchers.

Qubit will provide the British Heart Foundation with a deeper understanding of the behaviour and preferences of their online visitors to dramatically improve how the charity engages over the internet. The charity will also be able to highlight nearby volunteering opportunities, fundraising initiatives and events in order to increase sign-up rates and registrations.

“The British Heart Foundation will be able to understand and influence their visitor behaviour at scale,” said Graham Cooke, CEO of Qubit. “By providing relevant interactions online, the company will be able to directly point visitors to initiatives that are of interest to them. The British Heart Foundation carries out tremendous work across the country, and Qubit is delighted to help this fantastic charity in how they’re showcasing their endeavours to an online audience.”

“The Third Sector can never afford to fall behind when interacting with prospective donors or volunteers,” added Chris Thorn, Director of Digital & Customer Experience, British Heart Foundation. “The British Heart Foundation has made a continued effort to enhance our digital offer. Harnessing Qubit’s technology will allow us to deliver the same sophisticated experience shoppers are used to on retail websites. Understanding the behaviour and needs of our online visitors will also provide us with the opportunity to engage a new generation of volunteers, and continue our great fundraising work in the offline world.”

Earlier this month EchoMany, the personalised video campaign company, revealed that its first integration with JustGiving for the British Heart Foundation’s London to Brighton charity bike ride campaign contributed to a 14% increase in donations.